Insights
Writing on how expansion decisions are actually made.
- Decision qualityJuly 14, 20266 min read
You don't need another market study. You need a decision.
Most expansion research answers questions the board never asked. A decision brief starts from the commitment being made and works backwards.
- Expansion strategyJune 2, 20267 min read
Sequencing beats selection in international expansion
Picking the right market matters less than entering it in the right order, at the right depth, with reversal points agreed in advance.
- RiskApril 22, 20265 min read
Regulatory cost belongs in the investment case, not the appendix
Compliance is usually discovered after the market is chosen. Priced early, it changes which market you choose.